Dr. Beck introduces the course by sharing why the subject of ‘contextualization’ – one of the most overlooked aspects of church planting – is one of the most important parts of church planting. Covers the most significant books on the subject. Beck defines concepts like ‘culture’’ and “context” and “contextualization” and gives some humorous (though in reality embarrassing or painful) incidences of misunderstanding or conflict due to one not understanding another’s culture group cross-culturally.